Apri 22, 2025
Virtual & In-Person
Capturing the Loyalty of the Modern Customer
Lunch & Learn
TUESDAY, APRIL 22
12:00 PM CT
Brentwood Country Club
5123 Country Club Dr
Brentwood, TN 37027
Customers expect more than ever before. Loyalty is becoming harder to capture, and many organizations are left wondering how to succeed in this new era of the Experience Economy. It's time to break free of many of the legacy techniques and mentalities that have been holding us back and embrace a bold mission-driven approach to Client Experience. New research indicates “personal values alignment” has become one of the top loyalty factors. It’s time to not simply provide an experience but rather invite customers into it. By galvanizing employees around the brand core, measuring customer behaviors in enhanced ways, and embracing a community-first approach, we can still capture the hearts and minds of our customers long-term.
Our Speakers
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Nate Brown
Head of CX Advisory for Metric Sherpa, Co-Founder of CX Accelerator
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Nate Brown is a perpetual student of the world’s greatest experiences and the people who create them. Having spent the first decade of his career managing a complex technical support environment for Occupational Health and eLearning software, Nate transitioned to Customer Experience in 2015.
After authoring The Ultimate CX Primer, Brown was dubbed the “CX Influencer of the Year” by CloudCherry in 2019, and a top global CX thought leader by ICMI, Exceeders, Netomi, Martech, and many more.
Nate also co-created CX Accelerator, a first-class, nonprofit community to help Customer Experience professionals grow and succeed in every stage of their career journey.
Event Schedule
RSVP Now ↓
11:30 AM CT
Lunch & Networking
For our in-person participants, please join us at Brentwood Country Club for a hot plated lunch! Arrive early to make a new connection, meet our presenter, grab a plate, and find the best seat in the house.
12:00 PM CT
Community Kick-Off
We will kick off our presentation with a quick highlight of our community partners, AutismTN. After a quick thank you to our sponsors, we will welcome our presenter.
12:10 PM CT
Presentation
Nate Brown dives into what it takes to capture the loyalty of the modern customer in today’s Experience Economy. With customer expectations at an all-time high, traditional tactics are no longer enough. In this session, Nate explores how mission-driven CX, personal values alignment, and community engagement can create lasting connections. Learn how to unify your team, enhance customer insights, and leverage a community-first approach to build loyalty that stands the test of time.
The Location
Online & In-Person
Online
You will receive a GoTo webinar link upon registration!
In-Person
Brentwood Country Club
5123 Country club dr
Brentwood, TN 37027
We are honored to support
Simply Grace
Simply Grace exists to provide a safe, structured environment to assist women recovering from substance use disorder, help to rebuild their lives, and achieve long-term recovery.
You can also bring an item to the event!
Proud to Partner with
